![]() The latter can include your business name, as this will help secure your online presence.īut before doing this, be sure you’re not violating anyone else’s trademark rights. Once you settle on a bookkeeping business name, be sure to trademark it. But how likely is it that people will remember or be able to re-type a long name like that into a search bar? As a rule, short catchy names make for better branding tools than long and complicated ones. “Ultimate Bookkeeping Solutions for Entrepreneurs and Small Businesses” might attract attention if it appears in SERPs. Through their unfiltered and honest advice, you can learn which options are easy to pronounce, memorable, and communicate your business brand concisely. Sharing your list of bookkeeping business names with your friends can help. You may not want to limit yourself and create future brand confusion by doing this. However, this might not be a good idea if you intend to expand your business expertise or service areas eventually. If you offer special services, cater to a specific clientele, or offer bookkeeping services in a certain city or state, try to reference this in your business name. Do promote your business niche in your name When they look for your business online, a list of non-related SERPs might come up - possibly leading potential clients to rival bookkeeping businesses. “Bookkeeping Solutionz” might make your business name unique, but there’s a huge possibility that people will spell altered words correctly. Using imagery in your bookkeeping business name can complement a logo that would otherwise not make sense.įor instance, “Abacus Accounting” can inspire an eye-catching logo with an abacus tallying up business expenses. Do keep your business logo in mindĪ good business name and company logo go hand in hand. Creating an alliterative bookkeeping business name can help your company be more top-of-mind and easier to remember. This is a time-tested technique for coming up with memorable business names.īrands like “Best Buy” and “PayPal” tend to stick in people’s minds. Be specific about what you’re about and what you can offer to your clients. “Business Services” might describe what you provide, but it doesn’t indicate that you offer bookkeeping services or tell potential clients what’s unique about you. If you intend to market your business on social media, a business name that’s 15 characters long makes a good Twitter handle. Create a name that’s short enough to look good on all of these marketing tools and materials. It’ll appear on your business cards, email address, and social media accounts. Your business name isn’t just for your website. Do choose a name that looks good on multiple platforms For instance, many people search for “bookkeeping services” - so naming your business “Creative Bookkeeping Services” will make it more SEO-friendly. Matching what people searching for a bookkeeper will type into search engines is a good idea. Due to search engine optimization (SEO) standards, financial keywords in your name will help your business name rank higher in SERPs. Gone are the days when a business name like “AAA Bookkeeping” would give you a top spot in the Yellow Pages. ![]() Here are some do’s and don’ts to keep in mind as you generate some effective bookkeeping business names to choose from. ![]() Plenty of successful bookkeepers use related terms like “accounting” or “payroll services” in their names to differentiate themselves while still being clear about what services they offer. Using words like “bookkeeping” or “bookkeeper” isn’t always necessary. If potential clients see your name in Google search engine results pages (SERPs) and can’t immediately tell that you offer bookkeeping services, they probably won’t visit your website. When coming up with bookkeeping business names, each option must reflect what you do.
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